Understanding Sell-by Dates

The longer these closures go on, the less beer you’ll have to sell when you re-open.

Ask yourself - Will the kegs in your walk-in still be considered fresh in 15, 30, 45, and 60 days from now?

Chances are, you don’t know.

We’ve just launched our Calculating Keg Sell-by spreadsheet that will help you understand where your kegs are in terms of freshness and if you can serve them in the future - especially when you re-open.

Invest 30 minutes to do a quick inventory now so you’ll know where you stand when you get the green light.

Oh, and it makes a great order sheet for when you place that first keg order.

Yes, it’s free to download and you can call us anytime with questions or comments.

We are here to help. Steve - (888) 811-2337

Cheers to Better Beers.

  1. Watch the video
  2. Sign up for FREE to get instant access to the spreadsheet and the list of shelf life for major brands.
  3. Do a quick inventory of your kegs and know if you'll be able to sell them when you re-open.
Fill out the form and instantly get:
- the spreadsheet
- our list of keg shelf life for major brewers
- updates to the sheet as they are released
- a free copy of our reopening guide "The Bar Is Open!" when it is completed.
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Calculating Keg Sell-by Dates
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What We Do

At Better Beer, we know you want to be a profitable, successful restaurateur who serves quality pints.

In order to do that you need properly trained staff and an efficient draught system that consistently pours cold, clean, clear beer.

The problem is that in most cases, draught service techs and bartenders only receive basic hand-me-down training that is out-dated and reinforces bad habits already developed. Draught techs typically aren’t paid well and they are over-worked, so some of them cut corners.

No wonder you feel confused about why your system pours foamy beer, frustrated that guests return pints, and feel at a loss for why you can’t hit theoretical draught costs.

I understand because I’ve been there.

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Steve Riley
Founder, Better Beer
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